Thrive

About

Thrive is a Belgian beverage company based in Ghent, founded in 2021. It specializes in alcohol-free functional beers aimed at health-conscious consumers and athletes. The company was established by a group of Ironman triathletes who wanted a post-exercise drink that combined nutritional benefits with the taste of traditional beer. Thrive focuses on the functional beverage market, emphasizing sports recovery and wellness through innovative brewing techniques. Thrive offers two main products: Thrive Peak, a blond beer enriched with protein for muscle recovery, and Thrive Play, a vitamin-enriched blond beer that supports general wellness. Both beers are brewed using traditional ingredients and a patented alcohol-free yeast strain, ensuring a flavorful experience without sugar-to-alcohol conversion. Thrive targets health-focused individuals, particularly athletes and fitness enthusiasts, and promotes a mission of enabling beer consumption anytime without health compromises.